Experiential marketing may sound daunting, but the reality is in its name: creating experiences.

This typically involves hiring contractors called Brand Ambassadors to represent your business at events ranging from local festivals to national sporting events like NFL games. While tactics (and budgets) differ, the goal is to draw in consumers from the crowd to educate them about your brand by rewarding them with games, free giveaways, or cool experiences.

You’ve probably come across hundreds of examples of experiential marketing in your lifetime without even realizing it.

Experiential is great because it impacts every stage of the marketing funnel: creating awareness, increasing consideration, and potentially making conversions on the spot.

However, creating a successful experiential campaign is like putting on a play: Lot’s of planning and rehearsal, and once the curtains go up – you better be ready to go.

It’s best to leave this to professionals – experiential poses unique challenges from staffing and production to timelines and partnerships, and dealing with these challenges from a position of experience will mitigate any risks that may derail your campaign.

Trust us – it’s not our first rodeo.